I just got done listening to my first self-purchased audio book, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations. The narrator guy was really into everything he was saying for five solid hours and the book itself made a bunch of sweet points. It got a little annoying how often the authors would repeat themselves however. The basic point of the book is that decentralized networks can be a whole lot more potent than top-down organizations. The catch is that you can’t make money running a decentralized network or you’ll ruin it. They argue that instead, we should try to make hybrids where you retain some elements of a decentralized network that empower users but still have a structure that can rake in some cash.
While the book does a great job of offering clear and concise examples of these leaderless organizations like Alcoholic Anonymous and the Apache Indians, it doesn’t really tell you how to create them. The key missing link that the book doesn’t cover seems to be the answer to the question, “What makes the ideologies and values of some organizations so attractive and others so dull?” It seems obvious that eBay, AA, the Apaches, eMule, Craigslist, and all the other examples of organizations in the book had a special something, a system of value, that people really wanted to be a part of. If we could figure out what the common elements of these value systems while sticking to the principles of decentralization that Ori Brafman and Rod Beckstrom talk about in this book, maybe we could make all sorts of non-profit causes take off. Or maybe that’s just it- the cause itself has to already be inherently potent. I think it must be a combination. The cause and the platform that allows people to make it their own and want to share it with everyone they know.





